Digital Champion

Marque for a Digital Champion for Heeley Development Trust. Digital Champions assist members of the public, who often have no experience, in the use of computers, devices and the internet.

It was important the approach was both professional yet playful and approachable. An element of play was introduced – rotating the strong logo marque reveals the initials DC. The solution also utilised a bright and colourful colour palette in conjunction with simple typography. Replica was the chosen font for its slightly angular edges which gives it a technological feel.

brand identity
Brand identity